It was July 1, 1941. The Brooklyn Dodgers were facing off against the Philadelphia Phillies at Ebbets Field in New York. Before the first pitch was broadcast on NBC-owned WNBT (now WNBC), the first true TV commercial aired in the US. It was a short, simple spot for Bulova Watch Co.
Accordingly, who invented modern advertising?
Albert Lasker, known as the "father of modern advertising," made Chicago his base 1898–1942. As head of the Lord and Thomas agency, Lasker devised a copywriting technique that appealed directly to the psychology of the consumer.
Who printed the first advertisement?
One of such form is print advertising. Print media indeed is the oldest sort of advertising that has a long-long history. This advertising plan started back in 1468 during the times of William Caxton when he promoted a book that had his first printed advertisement. source - Erik Kwakkel.
When was the first advertisement?
In June 1836, French newspaper La Presse was the first to include paid advertising in its pages, allowing it to lower its price, extend its readership and increase its profitability and the formula was soon copied by all titles.