21st October 2019


What not to capitalize in a title?

“Short" words, those with less than five letters, are lowercase in titles, unless they are the first or last words. Generally, we do not capitalize: Articles – a, an, the. Coordinating Conjunctions (fewer than five letters) – and, but, or, for, nor, etc.

Furthermore, is Adidas supposed to be capitalized?

It is a proper noun, and therefore should always be capitalized. The Adidas company is wrong, obviously on purpose, to be badass. I'd say capitalize it, but if you're gonna go lowercase, jack the official adidas font so they know it was your intent.

Is the word TV capitalized?

"TV" is an initialism — an abbreviation in which we say the name of each letter. Although there are some exceptions, initialisms are usually written in upper case.

Do you capitalize we?

Use capitals for proper nouns. In other words, capitalize the names of people, specific places, and things. For example: We don't capitalize the word "bridge" unless it starts a sentence, but we must capitalize Brooklyn Bridge because it is the name of a specific bridge.
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