3rd December 2019

hbr
17

What is the reputation of a company?

A company's overall reputation is a function of its reputation among its various stakeholders (investors, customers, suppliers, employees, regulators, politicians, nongovernmental organizations, the communities in which the firm operates) in specific categories (product quality, corporate governance, employee relations

What does reputation mean to a company?

Definition of corporate reputation. The term refers to the observers' collective judgments of a corporation based on assessments of financial, social and environmental impacts attributed to the corporation over time. Example. Many agencies or companies publicly assess the reputations of corporations.
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