A Mission Statement defines the company's business, its objectives and its approach to reach those objectives. A Vision Statement describes the desired future position of the company. Elements of Mission and Vision Statements are often combined to provide a statement of the company's purposes, goals and values.
Also question is, how is a vision statement different from a mission statement?
These statements are set in the present tense, and they explain why you exist as a business, both to members of the organization and to people outside it. Mission statements tend to be short, clear and powerful. Vision statements also define your organization's purpose, but they focus on its goals and aspirations.
What is the difference between a vision and a plan?
The Vision is a goal. It is not the same as a strategy; business strategy tells you how a company is going to achieve (or maintain) its Vision. The strategy is a plan, the tactics are how the plan will be executed and the Vision is the end-result. Originally Answered: What is the difference between vision and strategy?
What is a good vision?
The components of a good vision statement. Vision statements drive me to despair. They should be a means by which we describe a desired outcome that invokes a vivid mental picture of our goal. A vision statement should say something about us, our organisation, our operating environment, our dream.