26th November 2019


What is the GE Matrix?

Like in BCG analysis, a two-dimensional portfolio matrix is created. The GE matrix helps a strategic business unit evaluate its overall strength. Each product, brand, service, or potential product is mapped in this industry attractiveness/business strength space.

Similarly, it is asked, what is GE model in marketing?

The GE / McKinsey matrix is a model used to assess the strength of a strategic business unit (SBU) of a corporation. It analyzes market attractiveness and competitive strength to determine the overall strength of a SBU. The GE Matrix is plotted in a two-dimensional, 3 x 3 grid.

What is the ADL Matrix?

The ADL model from Arthur D. Little is a portfolio management method that is based on product life cycle thinking. The ADL portfolio management approach uses the dimensions of environmental assessment and business strength assessment. This yields a 5 (competitive positions) by 4 (life cycle stages) matrix.
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