**Width**: Number of different

**product**lines carries by the company. Length : Total Number of items in the

**product**line.

**Depth**: Number of version offered of each

**product**in the line. Consistency : Closely related the various

**product**lines.

Similarly, you may ask, what is the concept of the product mix?

**Product Mix**.

**Definition**: The

**Product Mix**also called as

**Product**Assortment, refers to the complete range of

**products**that is offered for sale by the company. In other words, the number of

**product**lines that a company has for its customers is called as

**product mix**.

What are the elements of the product mix?

**The product mix includes four common elements: Length, breadth, depth and consistency.**

- Length. The length element of the product mix refers to the number of products in a given product line.
- Breadth.
- Depth.
- Consistency.