Width : Number of different product lines carries by the company. Length : Total Number of items in the product line. Depth : Number of version offered of each product in the line. Consistency : Closely related the various product lines.
Similarly, you may ask, what is the concept of the product mix?
Product Mix. Definition: The Product Mix also called as Product Assortment, refers to the complete range of products that is offered for sale by the company. In other words, the number of product lines that a company has for its customers is called as product mix.
What are the elements of the product mix?
The product mix includes four common elements: Length, breadth, depth and consistency.
- Length. The length element of the product mix refers to the number of products in a given product line.