What is ethos pathos and logos?
Ethos, Pathos, and Logos are modes of persuasion used to convince audiences. They are also referred to as the three artistic proofs (Aristotle coined the terms), and are all represented by Greek words. Ethos or the ethical appeal, means to convince an audience of the author's credibility or character.
Aristotle postulated three argumentative appeals: logical, ethical, and emotional. Strong arguments have a balance of all of three, though logical (logos) is essential for a strong, valid argument. Appeals, however, can also be misused, creating arguments that are not credible. Logical Appeal (logos)
- Transcript of Ethos, Pathos, and Logos: Rhetorical Devices. A rhetorical device is what an author uses to persuade readers. Persuasive arguments that address the readers' sense of right and wrong. They also rely on the reader's belief that the writer is ethical.
- In your own writing, logos is important because it appeals to your readers' intellects. It makes you readers feel smart. As you now know, logos can be defined as a writer's or speaker's attempt to appeal to the logic or reason of her audience.
- Argument from authority (Latin: argumentum ad verecundiam), also called the appeal to authority, is a common form of argument which leads to a logical fallacy. The appeal to authority relies on an argument of the form: A is an authority on a particular topic.
The modes of persuasion, often referred to as ethical strategies or rhetorical appeals, are devices in rhetoric that classify the speaker's appeal to the audience. They are: ethos, pathos, and logos, and the less-used kairos.
- The three points on the Rhetorical Triangle relate directly to the three classic appeals you should consider when communicating.
- Ethos – building trust by establishing your credibility and authority (Writer).
- Pathos – appealing to emotion by connecting with your audience through their values and interests (Audience).
- A rhetorical question is a question that you ask without expecting an answer. The question might be one that does not have an answer. It might also be one that has an obvious answer but you have asked the question to make a point, to persuade or for literary effect.
- The Greek philosopher Aristotle divided the means of persuasion, appeals, into three categories--Ethos, Pathos, Logos. Ethos (Credibility), or ethical appeal, means convincing by the character of the author. Pathos (Emotional) means persuading by appealing to the reader's emotions.
These three types of appeals are logos (appeal to reason), pathos (appeal to emotion), and ethos (appeal to character). Logos, from which we get the English word "logic," refers to appeals of reason, common sense, general knowledge, and scientific research.
- Definition of Logos. Logos is a Greek word meaning “logic.” Logos is a literary device that can be defined as a statement, sentence, or argument used to convince or persuade the targeted audience by employing reason or logic. In everyday life, arguments depend upon pathos and ethos besides logos.
- A rhetorical device is a use of language that is intended to have an effect on its audience. Repetition, figurative language, and even rhetorical questions are all examples of rhetorical devices.
Updated: 23rd September 2018