2nd October 2019

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15

What is consistency in product mix?

The product mix refers to the total number of product lines a company has to offer. Consistency, in reference to a product mix, refers to how closely related the offered product lines are to each other. The consistency is measured in terms of use, production and distribution.

Similarly, you may ask, what is the width of a product?

Product Length: refers to total number of products sold within a product line. For example, Asus may have 10 different types of netbooks. Product Width: refers to number of separate product lines offered by a company.

What do you mean by product mix?

Product mix, also known as product assortment, refers to the total number of product lines a company offers to its customers. For example, your company may sell multiple lines of products. The four dimensions to a company's product mix include width, length, depth and consistency.
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