21st October 2019


What is bundle pricing and why would it be used?

In a bundle pricing, companies sell a package or set of goods or services for a lower price than they would charge if the customer bought all of them separately. Common examples include option packages on new cars, value meals at restaurants and cable TV channel plans.

Besides, what is a captive product?

Captive products are items designed specifically for use with another product. Many captive products are necessary to the function of the core product. For example, a company that makes printers also offers ink cartridges for that specific model printer.

What is meant by bait pricing?

Illegal practice of 'baiting' customers with unrealistically low prices to bring them into the store, and then trying to sell them higher-priced goods on the pretext that the advertised bargain-priced goods are sold out. Also called bait pricing.

What are captive parts?

Captive supply is a term for that part of the supply that is not owned by a company but is used by the company to maximize its own profits often at the unknowing expense of those who actually own those supplies.
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