What is B to C sales?
The definition of business-to-consumer sales refers to a sales model in which business target individual consumers. Examples of B2C sales reps would be a sales reps selling cars, gym memberships, or stereo systems.
Business to consumer (B2C) refers to the transactions conducted directly between a company and consumers who are the end-users of its products or services. The business to consumer as a business model differs significantly from the business-to-business model, which refers to commerce between two or more businesses.
- A final consumer is the last point in a distribution channel. The final consumer can be reached directly or through multiple levels of channels in between the manufacturer and the end consumer. The final consumer can be a human being or a company that using that particular product or services.
- Customer to customer (C2C) markets provide an innovative way to allow customers to interact with each other. Traditional markets require business to customer relationships, in which a customer goes to the business in order to purchase a product or service.
- E-tailing (less frequently: etailing) is the selling of retail goods on the Internet. Short for "electronic retailing," and used in Internet discussions as early as 1995, the term seems an almost inevitable addition to e-mail, e-business, and e-commerce.
Business-to-customer marketing refers to the tactics and best practices used to promote products and services among consumers. B2C marketing differs from B2B marketing in a number of key ways, one being that it often depends on campaigns' abilities to invoke emotional responses, rather than solely demonstrating value.
- When some firms think of B2B marketing strategies, they think primarily of direct and outbound techniques – messages that you might send straight to clients or prospective buyers that you've identified. But the world of B2B marketing strategies has expanded, and the behavior of professional services buyers has changed.
- As such, the typical B2C sales cycle has a much shorter sales cycle than the typical business-to-business (B2B) sales cycle. B2C sales can refer to any sales process that sells directly to consumers though it tends to refer specifically to retail sales.
- Business-to-business (B2B or, in some countries, BtoB) refers to a situation where one business makes a commercial transaction with another. This typically occurs when: A business is sourcing materials for their production process (e.g. a food manufacturer purchasing salt).
B2B is shorthand for business to business. The products and services of the business are marketed to other businesses. Examples include advertising agencies, web hosting and graphic design services, office furniture manufacturers and landlords who lease office and retail space.
- On the Internet, B2B (business-to-business), also known as e-biz, is the exchange of products, services or information (aka e-commerce) between businesses, rather than between businesses and consumers.
- The definition of business-to-business (B2B) sales is a sales model that involves one business selling products or services to another business. Due to the price points, B2B deals often require buy-in from multiple decision makers within an organization. As such, B2B sales tends to be more strategic than B2C sales.
- PR campaigns targeted specifically at a business audience, known as B2B PR, differ from most consumer PR campaigns because you must sell the company first and the product or service second. B2B communication is also not only the domain of big business.
Updated: 26th October 2019