Definition: National Brand. The brand name of a product owned by the producer or distributor which is marketed nationally is the national brand. They are usually owned and marketed by large manufacturers. National brands usually have a national level distribution system.
Keeping this in view, what does private label mean?
Private-label products or services, also known as "phantom brands", are typically those manufactured or provided by one company for offer under another company's brand. Private-label goods and services are available in a wide range of industries from food to cosmetics to web hosting.
What is a private label seller?
Private label has emerged as a viable way for online sellers to start off their business. When you own a brand or label it creates an identity of its own which can drive large volumes of sales. This is why private labels are helpful to sell products that are generic in nature.
What is private label in Amazon?
True, most people are familiar with the term “Retail Arbitrage” which is buying products locally from major retailers and then flipping them on Amazon. But with Private Label, you are actually buying products direct from the manufacturer and then placing your own logo and/or branding on the package.