Media Briefings or Press Conferences. A press conference is a means of conveying more information than can be carried in a single press release. Otherwise, the organizers of a press conference will have to allow for the needs of television and film crews, radio journalists and photographers.
Beside this, how do you prepare for a press conference?
How do you hold a press conference?
- Before the press conference: As we've discussed, you may have to schedule a press conference on short notice.
- Define the message.
- Schedule the date and time.
- Pick the site.
- Select and train your participants.
- Contact the media.
- Follow up with the media.
- Develop a press kit.
What is the purpose of a press conference?
A press conference is a meeting, organized for the purposes of officially distributing information to the media and answering questions from reporters. In general a corporate press conference is led by the company's executive management or his or her appointed press liaison.
Why is a press conference important?
A press conference serves to communicate important news (e.g. launch the campaign) connected with an organisation or company and involves the participation of journalists and representatives of the company/organisation. The event offers journalists an interactive forum to find out about your organisation and campaign.