28th October 2019


What is a media briefing?

Media Briefings or Press Conferences. A press conference is a means of conveying more information than can be carried in a single press release. Otherwise, the organizers of a press conference will have to allow for the needs of television and film crews, radio journalists and photographers.

Beside this, how do you prepare for a press conference?

How do you hold a press conference?
  1. Before the press conference: As we've discussed, you may have to schedule a press conference on short notice.
  2. Define the message.
  3. Schedule the date and time.
  4. Pick the site.
  5. Select and train your participants.
  6. Contact the media.
  7. Follow up with the media.
  8. Develop a press kit.

What is the purpose of a press conference?

A press conference is a meeting, organized for the purposes of officially distributing information to the media and answering questions from reporters. In general a corporate press conference is led by the company's executive management or his or her appointed press liaison.

Why is a press conference important?

A press conference serves to communicate important news (e.g. launch the campaign) connected with an organisation or company and involves the participation of journalists and representatives of the company/organisation. The event offers journalists an interactive forum to find out about your organisation and campaign.
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