What is a demographic in business?
Definition: A statistical view of a population, generally including age, gender, income, schooling, occupation and so on. Understanding the demographics of your target customers is critical for the success of your business.
Socioeconomic characteristics of a population expressed statistically, such as age, sex, education level, income level, marital status, occupation, religion, birth rate, death rate, average size of a family, average age at marriage.
- CRUDE DEATH RATE is the total number of deaths to residents in a specified geographic area (country, state, county, etc.) divided by the total population for the same geographic area (for a specified time period, usually a calendar year) and multiplied by 100,000.
- Births per 1000 women, categorized according to a specific composition of mothers in the population: (1) Crude birth rate: number of live births per 1000 of population. (2) General fertility rate: number of live births per 1000 women between the ages of 15 and 44 years.
- Your fertile window is the day that you ovulate and the five days leading up to that day. Even though the egg is only viable for 24 hours, your partner's sperm are able to survive and fertilize it for up to five days after intercourse, so any intercourse within five days of ovulation could result in conception.
What are Demographic Trends. Demographics are more than just the age and sex of your customers. It is the measurable change in the characteristics of a population over time, for example the increased or decreased concentration of a particular ethnic group or sex ratio or a variety of other traits or attributes.
- DEMOGRAPHY AND DEMOGRAPHIC TRENDS. Demography is the study of the growth, structure, and movement of human populations. It focuses on enumerations (censuses), which take stock of a population at a moment in time, and also flows of vital events—births, deaths, marriages, and migratory movements.
- Demographic transition (DT) is the transition from high birth and death rates to lower birth and death rates as a country or region develops from a pre-industrial to an industrialized economic system.
- In recent years a few countries, primarily in Eastern and Southern Europe, have reached a negative rate of natural increase as their death rates are higher than their birth rates. Possible examples of Stage 5 countries are Croatia, Estonia, Germany, Greece, Japan, Portugal and Ukraine.
A demographic environment is a set of demographic factors such as gender or ethnicity. Companies use demographic environments to identify target markets for specific products or services. This practice has both advantages and disadvantages.
- The International Environment. Managing a business in a foreign country requires managers to deal with a large variety of cultural and environmental differences. As a result, international managers must continually monitor the political, legal, sociocultural, economic, and technological environments.
- A set of beliefs, customs, practices and behavior that exists within a population. International companies often include an examination of the socio-cultural environment prior to entering their target markets.
- Integrated geography (also referred to as integrative geography, environmental geography or human–environment geography) is the branch of geography that describes and explains the spatial aspects of interactions between human individuals or societies and their natural environment.
Updated: 2nd October 2019