What does DPS stands for in advertising?

Double Page Spread
A.

What does ROP in advertising stand for?

Most likely, you'll be responsible for selling your advertisers into at least a few of these. Your primary product is most likely called ROP, meaning "run of paper" or "run of press" and consists of the main section of the newspaper, with the exclusion of the classified section.
  • What does ROP mean in school?

    The Regional Occupational Program offers a wide variety of career classes for high school students and adults in the county. These classes are intended for anyone seeking a new career, a career focus, or upgrading of current skills. ROP provides courses in the following Pathways: Arts & Communications.
  • How much do print ads cost?

    Typical Cost: $500 to $20,000, depending on whether the publication is local or national, the size of your ad, whether you use color and if you've negotiated a multiple-ad rate. You can spend as much as $500,000 to buy the inside front cover of some national magazines!
  • How much do you make in advertising?

    Advertising and Promotions Managers will most likely earn wages of Ninety Nine Thousand Two Hundred dollars each year. Advertising and Promotions Managers can receive the best pay in New York, where they earn average job salaries of approximately $143940.
B.

What is ROP in printing?

Run of Press ads are those placed in the actual pages of the newspaper, but the advertiser gives the publisher full choice of where they run. Basically, wherever space allows. The main benefit of ROP ads is they can cost quite a bit less than other print ads.
  • What does ROP mean in school?

    The Regional Occupational Program offers a wide variety of career classes for high school students and adults in the county. These classes are intended for anyone seeking a new career, a career focus, or upgrading of current skills. ROP provides courses in the following Pathways: Arts & Communications.
  • What is a run of press?

    Placement of an advertisement in a newspaper or magazine left to the discretion of the publisher. Its placement in a particular location or a specific page usually requires payment of a premium. In broadcast media, it is called run of schedule.
  • What is a backorder cost?

    Backorder costs include cost incurred by a business when it is unable to fill an order and must complete it later. A backorder cost can be discrete, as in the cost to replace a specific piece of inventory, or implicit, such as the effects of poor customer service.

Updated: 28th September 2018

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