11th December 2019


What are the most important social media metrics?

Here, we highlight five of the most important social media metrics you should be tracking – and they're not just the usual suspects.
  • Reach. Metric to track: Audience Growth Rate.
  • Engagement.
  • Acquisition.
  • Conversion.
  • Activity.
  • Don't forget some of the core metrics.
  • Bounce Rate.
  • Click-Through Rate.

Moreover, what are key performance indicators in marketing?

Marketing Metrics and Key Performance Indicators (KPIs) are measurable values used by marketing teams to demonstrate the effectiveness of campaigns across all marketing channels. Track your marketing goals with these marketing metrics and KPI examples.

What metrics to measure in Social Media?

Here are five simple, but oh-so-useful social media metrics you should be measuring right now.
  • Volume. The first – and easiest – social media metric to measure is volume.
  • Reach. Reach measures the spread of a social media conversation.
  • Engagement.
  • Influence.
  • Share of Voice.
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