The modes of persuasion, often referred to as ethical strategies or rhetorical appeals, are devices in rhetoric that classify the speaker's appeal to the audience. They are: ethos, pathos, and logos, and the less-used kairos.
Simply so, what are appeals in an argument?
Aristotle postulated three argumentative appeals: logical, ethical, and emotional. Strong arguments have a balance of all of three, though logical (logos) is essential for a strong, valid argument. Appeals, however, can also be misused, creating arguments that are not credible. Logical Appeal (logos)
What is ethos pathos and logos?
Ethos, Pathos, and Logos are modes of persuasion used to convince audiences. They are also referred to as the three artistic proofs (Aristotle coined the terms), and are all represented by Greek words. Ethos or the ethical appeal, means to convince an audience of the author's credibility or character.
What are the three appeals in English?
These three types of appeals are logos (appeal to reason), pathos (appeal to emotion), and ethos (appeal to character). Logos, from which we get the English word "logic," refers to appeals of reason, common sense, general knowledge, and scientific research.