AdWords vs. Bing Ads: Conversion Rate and Cost-Per-Lead (CPL) On the other hand, the average CPL is 6% cheaper than AdWords, so you may pay less for the same lead in Bing. Verdict: With just 1 in 3 searches being performed on Bing, Google wins in the search volume category and its users tend to convert more often.
Are Bing and Google the same?
With Microsoft's new Bing search engine , there has been a close competition between Google , Yahoo and Bing. In Simple terms: Although all the three work on somehow the same principle, but the main difference is in the algorithms for ranking each website.
Is Bing part of Google?
Apple is switching the default search engine to Google from Microsoft's Bing for its Siri digital assistant and some other parts of its popular operating systems. Google was already the default in Apple's Safari web browser, part of a deal that pays Apple about $3 billion a year, according to analysts.